Conversion: Transforming visitors into customers can be a challenging task that requires good optimization of the user experience and effective marketing strategies.

Customer Loyalty: Maintaining customer loyalty can be challenging, especially in the fashion industry where customers tend to explore and purchase items from different brands.

Innovations: Tracking and implementing new technological trends, such as data science or artificial intelligence, can be challenging but crucial for market competitiveness.

By classifying body types into five basic categories (hourglass, pear or triangle, inverted triangle, rectangle, and apple shape), we gain insight into the presence of body types and the needs of website visitors.

Additionally, the distribution of body types by clothing size is analyzed, providing an opportunity for a better understanding of the needs of our female population.

A campaign can target the specific needs and style of a woman who has a particular body type and wears sizes within a given range.

The marketing team, in collaboration with fashion stylists, can use this data to create clothing combinations tailored specifically to each body type.

This provides brands with the opportunity to stand out in the market and attract loyal customers.

Supporting the body positivity trend in the webshop provides an inclusive environment where each body is considered beautiful and valuable.

In addition to its positive social impact, the body positivity trend also has an economic aspect. Brands that have adopted this approach attract a larger audience, improving their image and increasing customer loyalty.