The Perfect Blend of Fashion and Science:
Market Research and Customer Segmentation
We empower fashion brands in their transformative journey
towards sustainable business practices.
We conduct comprehensive market research to understand the needs and dynamics of the target audience. This involves analyzing consumer preferences and trends, and segmenting the market based on various factors such as body type, size, and preferred style.
Every season about 30% of the produced clothes are never sold.
Insights for size 44:
The O or Apple Body Type is represented among women in almost 44% of cases.
The model body type is represented by less than 9%
A campaign can target the specific needs and style of a woman who has a particular body type and wears sizes within a given range.
The marketing team, in collaboration with fashion stylists, can use this data to create clothing combinations tailored specifically to each body type.
This provides brands with the opportunity to stand out in the market and attract loyal customers.
Validating Customer Needs
by Improving User Experience
We merge fashion with science.
Our unique method combines statistics, IT,
image consulting, AI, and fashion design,
into an innovative and tailor-made approach.
? What is eStylist
- This software solution integrates with the webshop to provide personalized recommendations to users based on their body type and preferences.
- Based on the received answers, the software analyzes the data and determines the body type to provide the user with appropriate recommendations for clothing combinations and accessories.
Ready to elevate your customer experience?